Christmas are approaching. This may mean more business to suit your needs – or it may well mean less. Either approach, as caustic as it could sound, this is an enjoyable experience of year to get in touch with past customers. These customers have previously formed a relationship and also had a (with any luck , positive) experience along with your store. It shouldn’t take the maximum amount of effort to bring them back – merely a reminder. So take advantage with the holidays to remind these of your business in a fashion that stands out from the particular crowd.
Every one of one’s customers should receive any occasion card this year. Plus a personalized one works the most effective. Of course, a individualized card takes more perform. But that means it stands right out of the signed, note-free cards your competition is mailing out there.
So how do you ensure your cards match up along with your clients? The best way to accomplish it is to work with the cards throughout the year. If you sit down by the end of each month and write a quick note in each credit card, all you’ll have to do by the end of the year will be stamp and mail these. For instance, if an individual client bought a mixing machine, you could say something for the effect of, “I hope you might be loving your Kitchenaid mixing machine. Let us know in case you are having any problems, or if you have anything else we can assist you with. ” If you worked personally using this customer, you can include something from your dialogue – how are people homemade cakes coming, you could ask, if an attention was expressed. Or you can have each salesperson write out a card by the end of the business evening. Let them know that will increase the chances the customer will return and have for them. If the cards are written even though the memory is fresh, are going to more personal. Just make certain you double check the files prior to deciding to send it out; in the event the customer brought the mixing machine back, you would obviously must change the message!
Alternatively, if you are merely starting now, you may well not want to sit down and spend the excess time combing through the customer database. You might calculate the particular postage and tell yourself it isn’t worth it. But in the event you sit down and compare it along with your other advertising costs, visitors the return is generally greater than worth. (Granted, when the post office ups the price tag on stamps to $50, which could no longer be correct… )#) Still, even establishing time, card cost, and also postage, this is a fairly inexpensive method of advertising and marketing. And because you are contacting those people who are already familiar, you could have a strong rate regarding return.
If you genuinely wish to up the return, include something with all the items. A coupon will be ideal, especially one that relates to past purchases. And free is obviously a great draw. When you have a customer who frequently visits searching for the Kitchenaid mixer, you might provide a discount about kitchen items, or a good coupon for a totally free (inexpensive) add-on with any purchase. A coupon only costs the paper it really is printed on for customers who don’t apply it, but those who can be found in for their discount or freebie will more than likely make another purchase – or they are going to remember your generosity and also refer others. Still, if things are tight in 2010, include something like a small business card (especially any magnetic one) to help keep your name in the forefront of these minds.